Our Privacy Policy

DATA PROCESSING & PRIVACY POLICY

This policy sets out the basis on which we collect and process your personal data through your use of our website, our digital applications (Apps), and/or signing up for newsletters, competitions and other marketing activities either in-store or online.

Any changes we make to this policy in the future will be posted on this page and, if appropriate, notified to you by email so please check this page regularly.

 

INFORMATION ABOUT US

GKDiscount is the controller responsible for your personal data (referred to as “we”, “us” or “our” in this privacy policy). If you have any questions about this privacy policy, the use of your personal information, or your dealings with our website or our Apps, you can contact us at [email protected].

 

 

YOUR PERSONAL DATA

Information You Provide to Us

You will provide some or all of the following information to us when you purchase goods from our website, register a customer account with us, use one of our Apps, contact us, or sign up for newsletters and other marketing activities, either in one of our shops or online:

  • Your Identity and Contact Details -includes your name, email address, home postal address/billing address, delivery address (if different), and your contact telephone number;

  • Your Payment Details – your bank details and payment card details, however your payment transactions will be encrypted by the acquiring bank so we will not retain any payment card details submitted by you;

  • Your Profile Data – if you register a customer account, this includes the profile you create to identify yourself when connecting to our website and Apps (including your username and password) and other data about purchases and your personal preferences;

  • Additional Personal Details – At your option, you can also provide additional personal information to us such as your date of birth, gender, product preferences and interests. This additional information would only be collected and stored by us for the purpose of analysing sales to help us understand and improve our business and for the purpose of any direct marketing which you may have expressly given your consent to.

Please Note: It is important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes during your relationship with us.

We do not collect any categories of sensitive personal data and this website is not intended for children so we do not knowingly collect data relating to children.

Information We Collect When You Use Our Website or Our Apps

As you interact with our website and Apps, we also automatically collect usage and technical data (described below) about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.

Usage Data – includes details of products and services you have purchased from us, and information about how you use our website and our Apps;

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Technical Data – includes:

      • your Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website;

      • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page, mobile applications traffic data, weblogs and other communication data ;

      • if you use a mobile device to access our website or one of our Apps, the type of mobile device you use, a unique device identifier (for example, your device’s IMEI number, the MAC address of the device’s wireless network interface, or the mobile phone number used by the device), mobile network information, your mobile operating system, the type of mobile browser you use, time zone settings);

Other – We may also receive information from third parties we work closely with such as online fashion retail platforms, delivery services, credit reference agencies and fraud prevention agencies.

 

WHAT WE USE YOUR PERSONAL DATA FOR

Data protection law in the UE allows us to collect, use, store and transfer personal information if we have one or more of the following purposes for doing so:

  • To fulfill a contract with you; or

  • Where necessary to comply with a legal or regulatory obligation; or

  • Where necessary for our legitimate interests (or those of a third party) provided your interests and fundamental rights do not override these interests); or

  • For other reasons where you have expressly consented to those purposes.

Below are the ways we will use your personal data to fulfill your contract and/or for our legitimate interests:

  • Processing your order, including taking payment, supplying products and any after sales services such as cancellations and returns;

  • identify verification and credit checking;

  • keeping you updated on the progress of your order, we will usually communicate with you about your order by email, but we or our couriers may also contact you by phone;

  • where you have registered with us, processing and administering your account;

  • processing information required for competition, promotion or survey entries by you;

  • allowing you to participate in interactive features of our service if you choose to do so;

  • analysing sales to help us understand and improve our business;

  • administration, analysis and assessment of our website and Apps and their performance, to understand and develop our business and for the improvement and optimisation of our website and any Apps; and

  • as part of our efforts to keep our website and our Apps safe and secure.

Direct Marketing We need your consent for direct marketing communications. If you have expressly given your consent to receive direct marketing from us, whether via our website, Apps or in store, we may use the information you have given us for:

  • delivering direct marketing, advertising and updates from us to you, such as telling you about forthcoming events, products, services and offers and updates and information about us;

  • measuring and understanding the effectiveness of advertising we serve to you and others; and

  • making suggestions and recommendations to you and other users of our website and our Apps about goods or services that may interest you or them.

At any time you can opt out of direct marketing clicking on the unsubscribe button at the end of the email or replying “stop” in the SMS.

 

WHO WE SHARE YOUR PERSONAL DATA WITH

We may share your information within the GKDiscount and with our selected third parties for the purposes referred to above. For example:

  • Payment Acquiring Services to process your payment;

  • Delivery and Courier Companies to supply your order;

  • Credit Reference & Fraud Prevention Agencies for credit checking and identity verification;

  • Analytics and search engine providers that assist us in the improvement and optimization of our website and Apps;

  • Build and hosting service providers that help us to maintain the software that runs our website and our Apps. They provide us with reporting statistics, and serve cookies on our behalf to enable any website or Apps personalization and sign-in functionality.

  • Where you opted in to direct marketing, third-party advertisers, affiliate marketing agencies and advertising networks engaged by us to select and serve relevant communications to you on our behalf.

We require all third parties engaged by us to respect the security of your personal data and to treat it in accordance with the law. Such third parties are only allowed to process your personal data in accordance with our instructions, and not for their own purposes.

From time to time, we may ask you if you would like to be contacted by other selected third parties, such as part of a joint promotion or a collaboration. If we do this, we will also provide you with a link to that third party’s privacy policy to help you decide whether or not you wish to be contacted by them. If you do consent to this (by an express opt in), that third party would be the data controller in respect of any activity by them that you have consented to.

Links to Other Organisations

Our website and/or our Apps may, from time to time, contain links to and from websites of our partner networks, advertisers and affiliates. If you follow a link these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.